With a price of 52 million, what sophistication does the newest Apple product offer, namely AR/VR glasses?

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BONSERNEWS.com – Apple released its first new product since 2014. The new product is augmented reality (AR) glasses called Vision Pro, which are sold starting at US$ 3,499 (around Rp. 52 million).

Apple’s Vision Pro will compete with Meta’s AR glasses product, which is called Quest.

The product for accessing the “Metaverse” echoed by Mark Zuckerberg is much cheaper than Apple’s Vision Pro.

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Meta Quest 2, the last generation of AR glasses available on the market, starts at US$ 299.99 or around Rp. 4.5 million. Quest 3, which will be released soon, is priced at US$ 499.99 or around Rp. 7.4 million.

As exhibited by Apple CEO Tim Cook, Vision Pro users can select various content through their glasses with a flick of their finger and swipe the screen with finger movements.

These glasses can also be equipped with a 3D camera and microphone to record videos and take 3D photos.

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The feature that makes Vision Pro different from other glasses is the option to display the user’s eyes so they can be seen by those around them.

The user can choose to be completely immersed in the virtual world, that is, by making his entire view of the real world dark. When approached by another person who is also in virtual mode, the two will be able to see each other.

Vision Pro is available in the United States starting in early 2024, followed by other countries a few months later.

IDC estimates that around 80 percent of the AR/VR devices sold in the market are products made by Meta.

“The main difference, I think, is that Zuckerberg wants to create a virtual world where users interact, whereas Apple wants us to stay in the real world but by ‘augmenting’ it,” said Creative Strategies analyst Carolina Milanesi. 2023).

Apart from Meta and Apple, the Sony Group and TikTok parent company, ByteDance, have also released virtual reality (VR) kits. IDC estimates that around 8.8 million units of VR/AR goggles were sold last year.()

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